Mobilizing existing business apps is critical for many companies, but is often mission impossible!
I don’t have to put too much effort in discussing why going mobile, can be the difference between do or die.
We all know that if we cannot serve our customers in their world, then we will lose them as customers. This is exactly why the growing customer demand for mobile access is critical and urgent for any company with internet based B2C revenue.
Since we are already serving these customers, it sounds simple, we “just” need to make a nice iPhone or Android app interface for our existing B2C applications and the problem is solved.
Much easier said than done!
Over the last year Kapow Software has engaged in partnerships with multiple MEAP (Mobile Enterprise Application Platform) vendors, for example Antenna, because their customers often cannot supply them with the basic foundation for the mobile application – they simply don’t have the necessary Web services or APIs to support a mobile app. Without that no MEAP vendor can create the mobile apps.
I heard a horrifying story about how large a US based B2C company with major revenue streams coming from their B2C e-commerce web-site simply had to abandon critical mobilization projects, and as a consequence face revenue drops and a fading customer base.
To solve this problem once and for all, Kapow Software this week announced Kapow Mobile Katalyst.
Over the last year Kapow Katalyst has already helped MEAP vendors and IT departments in large enterprises deliver state of the art mobile apps for otherwise “mission-impossible” mobilization projects, including mobile web-banking, mobile e-commerce, mobile airline mileage program, mobile car navigation and mobile student apps, for both US and international customers. None of these projects took more than 4 months from start to end.
Kapow Mobile Katalyst allows our customers and MEAP partners to self-service API-enable their existing B2C or B2E applications at breathtaking speed, all with no coding. For example, as shown in the image above, Commerz bank, one of the largest banks in Germany, used Kapow Mobile Katalyst to REST service enable every function on their existing web banking website in a matter of weeks. Functions including Login, List Accounts, List Transactions, Transfer Money, List Portfolio, Buy/Sell Stocks, etc. The bleak alternative would have been a major rewrite of a very complex web-banking application, which not only could take years, but also would require immense testing and security screening.
I encourage you to read some of the great press coverage we got this week.
By: Stefan Andreasen