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Jul 18

How many times do you find yourself copying and pasting information from a webpage to an email or an excel spreadsheet and repeating it for different data sets? How efficient is that? Imagine doing it over and over again, capturing information, copying time sensitive data  from your partner ecosystem into your internal systems in order to make critical business decisions.

This has been the reality for PITT OHIO, a premier US-based regional transportation provider. Teams of employees were spending hours copying information about shipment statuses, delivery times and paid invoices interacting with various internal and external applications to complete daily customer service and credit and collection operations. They were not only spending time better spent on activities that might grow the business but they were also lacking agility required to be competitive in this industry where margins are laser thin.

PITT OHIO, like many other companies in logistics and in other verticals, are interacting with a vibrant and dynamic business ecosystem of partners, suppliers, vendors and customers. They needed a more efficient way to exchange data across their supply chain ecosystem without relying on costly, error-prone manual efforts.

As Darren Klaum, Director of Business Systems explains:

“Our Customer Service Representatives were maintaining a paper-based system to provide the 2-hour SLAs (service-level agreement) our premium customers needed. It was nearly a full-time job to support just one of our key accounts.  Kapow Enterprise Platform handles what our users were doing, automatically, more consistently and more accurately. We’re seeing a 95% reduction in manual effort.”  Darren Klaum

In the logistics and transportation industry efficiency is a key competitive advantage as it can boost margins and enable companies to win new business faster. The results for PITT OHIO are significant. Revenues increased by decreasing aged receivables, costs decreased by saving over 30 man hours a week, automating 100% of routine activities and improving productivity by 90%.

To learn more about the efficiencies and revenue gains this Kapow customer was able to realize through integrating and automating the data exchange across its supply chain, view the customer testimonial or watch the on-demand webinar.

Authored by: Hila Segal, Director, Product Marketing

Jun 25

Last week I participated in a Big Data Insight panel at the monthly Technology Executive Networking Group (TENG) in Dallas and the discussion was lively among the 50+ attendees. What I learned from the discussion and the great questions from the audience is that there still seems to be a lot of confusion about what Big Data is and how different it is from “traditional” Data.

I started with an example that for me describes “what is Big Data”. Think about buying a vacation. You need hotel, rental car, airline ticket, theater tickets, etc. In the past you called travel agents, explained what you wanted and they assembled your vacation for you and you bought it. Today you do this in a completely new way. You search for places to go, then you check the weather pattern for that time of year, look at hotel ratings, shop for flights, bid on a rental car, and you do this over a period of time to check if prices change before you make your purchase online with a credit card. This is Big Data and this resonated very well with the audience.

Among my talking points about what Big Data is, I realized I was breaking some perceived myths about the definition of Big Data:

  1. Big Data is about taking large volumes of data and processing it in Hadoop. In reality many Big Data initiatives will not reach the data volumes that require processing in Hadoop. Smaller data sets extracted from multiple sources can be as game changing when used to answer business questions.
  2. Big Data is about performing analytics on data. Yes data exploration and analytics is a big part of Big Data initiatives, but it must be tied to performing an action based on the results. Too many analytic solutions leave you with a report or data visualization without giving you the ability to change a business process or create new records in another system based on the data.
  3. Big Data relates primarily to unstructured Data. Key new sources that became available like social data might be unstructured in nature but to make data actionable its needs to be as structured and factual as possible.

So, what is different from data as we used to know it and Big Data? One of the Panelists, Chris Boult, Vice President of Infrastructure & Data Services, Sabre Holdings, said it perfectly: “Traditionally we used to examine our transaction database to create business insight and derive new business initiatives. Now we look for the data that leads to the transaction data, for example how does people search and book airline tickets.” This is the essence of Big Data – leveraging data sets from internal and external sources to extract insights that you can act on.

Big Data is hard though. As data generating and data driven applications spread throughout companies and their business ecosystem, getting and distributing data has become the biggest integration nightmare ever. The explosion of data sources and the fact that the half-life of data (the period in which data has business value) has become shorter requires a different approach to dealing with data. An approach that enables organizations to:

  1. Quickly discover, acquire and combine data from internal and external sources
  2. Intuitively explore the data to figure out what to do with it
  3. Take data-driven action such as perform a business transaction or dynamically change prices based on competitors’ prices
  4. Create and package steps 1-3 into a smart business application that can be used directly by business consumers, and – this is important – do that in a matter of hours or days, rather than weeks or months

At the end of the session the panel was asked, “What is the biggest mistake you have seen around Big Data?” My clear answer was, “The biggest mistake it not to pursue Big Data”. Only by stepping over the line of how you used to work with data and get going with Big Data, will your company prosper.

A big thank you to BravoTECH and co-founder Andrew Jackson for hosting a successful event.

Comments are welcome to  Stefan.Andreasen@kapowsoftware.com

Authored by Stefan Andreasen, Founder and CTO at Kapow Software.

 

Jun 18

While traversing through my spreadsheets, it was startling to realize the amount of company data that I have created in Excel over the years. Some of this data is very valuable but resides in the silo of my outpost world. Excel, for me, represents an automation of information. It’s a way to move disparate information into a commonplace, where I can manipulate it. Excel is a passive documentation tool that allows me to play ‘what if’ scenarios on data sets and send the spreadsheet to others to review. But unless you understand the ‘construct’ of that particular Excel model, much time is wasted trying to just understand assumptions. A relic product from the 1980′s still widely used, but why?

Let’s look at an analogy from the gaming world. In older versions of video games (from the 80′s), gameplay was represented as a competitive (1-vs-1), time-restricted engagement, where the winner defeats an opponent within the pre-determined rules of the game. Modern game-play evolved and has less to do with winning and losing and more to do with in-game decisions, which drive different possible outcomes. Key to game play is the constant monitoring and situational awareness from a variety of events that are random, frequent and can morph into more complex scenarios.

Excel ImageExcel was released by Microsoft in 1985. Some 30+ years later business and IT continue to default to Excel, assembling disparate information into spreadsheets creating island data repositories because no one has developed the next generation ‘game’. Just like in games, where proficiency and excellence is a function of continuous game play, businesses must empower workers with actionable information that will enable real-time (in-game) decision making. In the world of Big Data and a business climate of Unknown Unknowns, where business fragility is on the rise, the need to be situationally aware of market conditions and competitors requires a different approach.

An approach that enables organizations to monitor, acquire and act on the data in an agile way without it being locked in static Excel files, so additional data sets can be dynamically added and users can interact with the data in an intuitive graphical interface. Users should be able to build their data proficiency through experimentation, allowing them to test hypothesis and discover new insights with simple access to critical data. And by users, I don’t mean the PHDs and data scientists but employees in sales, marketing, customer service, finance, procurement and supply chain – those who are responsible for the growth of the business.

Excel was originally created to make it easier for people to organize data. This was when data was mostly internal coming from very well defined structured sources. With 90% of the data created being unstructured and 168 billion emails sent every minute, it’s time for the next evolution of SW that puts data with all its volume, variety and velocity in the hands of users. More interaction with data increases acuity and hones decisioning.

Click to see this approach in action supporting sales intelligence or social media monitoring.

Authored by John Yapaola, CEO of Kapow Software

Jun 05

Imagine you are in downtown Manhattan trying to catch a taxi at 5pm. Not an easy task. You might be standing there for some time. Well, by using the Click a Taxi mobile application you might be able to get out of there much quicker….

This application allows you to book a taxi wherever you are without even knowing the name of the local taxi company. Click A Taxi is able to fulfill that promise by building a global taxi network of 300,000 taxis across 50 countries and 5000 cities. If you think about the typical taxi company, API is not a common term for them. To execute on their vision, Click a Taxi had to build integrations with taxi companies even when APIs were not available. With Kapow, Click A Taxi is able to build Synthetic APIs and complete integrations with a taxi booking partner within 1.5 days. ClickATaxi

The scale and agility has been game changing for this innovative company and critical for their rapid global expansion. As Søren Halskov Nissen, CEO of Click A Taxi explains:

“Without Kapow technology, we couldn’t have expanded into this many cities so fast. Our average partner integration now takes less than two days to complete. Kapow’s Big Data integration platform has helped us surpass more than 100,000 bookings a month and has grown our business much more quickly. It is also a much smoother, stress-free process using Kapow.”

Click A Taxi have recently been recognized as a winner of The Next Web’s 2013 Danish Startup Awards as the Best E-commerce Platform. We’re proud to help them drive award-winning innovation.

Information critical to the business is distributed across the enterprise ecosystem and like Click A Taxi, companies are required to interface with a growing number of partners, suppliers and other business stakeholders for their core business operations. To learn more about how this customer built intelligence into its partner ecosystem through rapid integration, view the on-line testimonial.

Authored by: Hila Segal, Director of Product Marketing

May 15

Everyone’s talking about Big Data. About the great volume, variety and velocity of the data as well as the value it can create to those organizations that fully leverage Big Data. But how many companies today are really taking full advantage of Big Data in a meaningful way?

Survey Image 1To find out, we at Kapow have commissioned a market survey to gauge attitudes toward Big Data initiatives among business and IT professionals, gaining insight into the perceived challenges, benefits and what is required to be successful with Big Data initiatives. While more than 85% of both business and IT respondents agree that the value is in the ability to foster a data-driven culture and make intelligent business decisions – only 23% rate their Big Data initiatives as successful.

So why is the gap so big?  Among the key perceived barriers are concerns about having the right skills, time it takes to derive real value from Big Data and the ability to effectively leverage variety of data sources.  The wish list of what Big Data solutions should provide include data integration from multiple sources, automation of data collection tasks, shortening the time to put data to work and making relevant data more consumable for workers without relying on data scientists. Unfortunately over 50% of respondents say their Big Data solutions today are not effective in addressing these requirements. Survey Image 2

While manual data aggregation is still widely common among over 80% of the respondents, 85% believe Big Data strategies should be user-centric so that Big Data insights can be easily consumable by business consumers in sales, marketing, customer care and finance – to make more agile decisions. These solutions will remove barriers related to talent, time and resources and will make Big Data readily accessible, affordable and actionable across the organization.

The result is that customer service reps are better equipped with relevant information from a variety of internal and external sources to reduce the call time and provide better service experience. Sales executives spend less time finding information about their prospects and marketing managers know more about their competition in real-time.

Put data to work for you!

Click here to view whitepaper and infographic.

Authored by: Hila Segal, Director, Product Marketing

 

May 13

At Kapow Software we take agility very seriously. We know there’s volatility built into any business, large or small, that requires getting actionable insights to act on, very quickly. Therefore we designed KapowNow webinars to be short and to the point. In less than 30 minutes you’ll get the information you need to increase your Big Data IQ by rapidly integrating it into your business, empowering business users with more data and insights and making your company more agile and innovative. Jump into our next webinar series where we feature topics and use cases related to agile Big Data integration. Hear from Kapow experts and customers as they share innovative use cases of putting Big Data to work, eliminating barriers related to skills, time, budgets or reliance on solutions that do not scale.

Our first webinar on June 4th, Accelerate time-to-value with Synthetic APIs, will tell the story of how a Fortune 500 firm streamlined internal ordering processes and improved productivity and overall use experience for over 200,000 employees by using Synthetic APIs to rapidly consolidating legacy catalogs and automate the transaction process.

Register today for this customer presentation or for any of the other webinars and spread the word by tweeting and using the hashtag #kapownow.

Authored by: Hila Segal, Director of Product Marketing

May 06

For retailers big data is a key competitive advantage that can increase market share, boost thin margins, streamline operations and allow better targeting. A McKinsey study stated that, by using Big Data to the fullest, retailers stood to increase their operating margins by up to 60%. In a recent Wikibon.com article, big data expert Jeff Kelly explained that the retail industry is among the early adopters and innovative users of Big Data.

Here are a few use cases where Big Data can offer great value for retailers:

 

barcode Dynamic pricing. Retailers are using real-time data to dynamically price goods and services, or to generate special offers in response to their competition. They are leveraging competitor pricing, supply chain and inventory data, market data and social media to adjust prices in real time to maximize sales and beat their competition.

 

 

productreview

Advanced social intelligence. Retailers are building deep understanding of consumers and influencers related to demand and the customer decision journey. They are leveraging social media, tweets, likes, blog posts and product reviews to signal hot products, determine sentiment, predict demand, control inventories so items are not overstocked, better target offers and prevent product recalls.

 

 

 

Integrating Big Data from various sources in a timely manner will allow retailers to better compete, improve customer experience and make data-driven decisions that will determine their business trajectory. The ultimate value will be derived from marrying external big data, such as weather reports or competitors prices, to the internal data that retailers already collect, such as transactions and order history. This combination will reveal unique insights and “unknown unknowns” that when placed into the hands of pricing analysts, campaign managers or brand specialists, can guide agile decision making related to pricing strategies, inventory decisions, customer loyalty and product development.

If you are interested in learning more, check out our on-demand dynamic pricing webinar.

Authored by: Hila Segal, Director, Product Marketing

Apr 24

Business critical applications and data are spreading everywhere and anywhere, creating the biggest integration challenge in the history of data management.

The only scalable, standard way to integrate these application and data sources is by using APIs – typically as REST or SOAP web services.

This is why I believe that APIs are the future of connectivity for the Modern Enterprise.

This statement is strengthened by two recent acquisitions in the API industry.

This week, MuleSoft announced the acquisition of ProgrammableWeb – a merger of the two largest directories of available APIs today.

Last week, Intel announced the acquisition of API management vendor Mashery.

So APIs or no APIs is no longer the question!

But wait a minute, how can that be true?

  • How do I connect to external data with no documented APIs?
  • How do I connect to business partner portals with no APIs?
  • How do I connect to my existing Web legacy apps without an API?

The answer is Synthetic APIs.

Synthetic APIs complete the API landscape. They do so by extending API functionality beyond the APIs listed in the MuleSoft-ProgrammableWeb API directory to every application or interface not currently supported by APIs.

Based on Big Data Integration technology from Kapow Software, Synthetic APIs morph any web-based data source, partner portal and web legacy app – basically any data or application you interact with on the web via your web browser- into a fully functional, standard and scalable API.

Now, you are ready to connect the Modern Enterprise without having to worry about the question, “APIs or no APIs?”

If you want to learn a lot more about Synthetic APIs, please watch my latest Synthetic API webinar.

It only takes 30 minutes.

Comments are welcome at mailto:Stefan.Andreasen@kapowsoftware.com

Stefan Andreasen, Founder and CTO

Apr 03

I recently presented at our Kapow.wow user summit about the three main use cases for Big Data: known knowns, known unknowns and unknown unknowns (UU’s).  Donald Rumsfeld, while serving as United States Secretary of Defense in 2002 talked about this concept as the US government came to realize in the post 9/11 attack that they had very little data about the enemy. The known data (intelligence) was no longer enough as new sources of unknown information about unknown combatants was emerging. Rums

In the business world, there is a paradigm shift from what is called the “data at rest” to “data in motion”. Data at rest is data about your business stored in physical databases and mainframes behind the firewall. It is what I call the comfort zone of the business aka known knowns, where decisions are made typically in hindsight based on historic data.

Data in motion is all the new types of digital data, constantly changing, external and unstructured.  This is where businesses are crossing the chasm into the known unknowns. They know their competitors are dynamically adjusting prices but don’t know when and to how much. They know their customers are talking about their brand but don’t know what they are saying. They know regulatory compliance requirements are changing but don’t know when and how frequently. These are the known unknowns and transitioning into decision making based on real Big Data insights.

UUBut the most complicated of all are the unknown unknowns – what is under the surface in the form of a new competitor disrupting an industry (like Amazon or Apple) or changing market dynamics making companies obsolete. These require more predictive intelligence or foresight to identify and proactively react. Unknown unknowns can also be positive leading to major innovation. One example is the invention of post-it, created originally at the 3M labs as a strong adhesive that turned out weak and later repurposed for sticky notes, one of the most popular office products available.  Unearthing the UU’s is the competitive advantage opportunity for companies.

You have volatility built into your business – changing market conditions, new competitors entering the market, employees’ turnover, financial markets etc. The information you need is also constantly changing, in a variety of internal and external sources, multiple formats, structured and unstructured. At the end of the day, the combination of integrating the right data, the agility that you get it with and the ability to distribute it as Big Data insights directly to business users for decision making is going to determine your business trajectory.  Value creation is at the heart of this Big Data movement….

Authored by: John Yapaola, CEO of Kapow Software

 

Apr 02

Last week The Next Web gave out their 2013 start-up awards in Denmark and as a Dane and the Founder of Kapow Software which originated in Denmark, I was particularly proud because 2 of the 4 winners had based their start-ups on the Kapow Katalyst Big Data Integration Platform.

The startup of the year award was given to TrustPilot, one of the leading consumer review platforms on the Internet.

TrustPilot 1

I visited their headquarters in Copenhagen last week and found a very fast-growing company full of energy and innovation. Just over the last year they had tripled in size – incredible!

I was particularly fascinated by one of their Kapow Katalyst use cases; Automated Lead Generation.

TrustPilot uses Katalyst to continuously extract business information from various Internet sources such as yellow pages and search engines, enrich and classify the information, and deliver the result as quality leads directly into SalesForce.com – without manual intervention.

TrustPilot said that without Katalyst they would still be gathering and cleansing leads manually, limiting their ability to grow the business at Internet-warp speed.

The winner of the Best E-Commerce platform 2013, Click A Taxi, is possibly an even more intriguing use case.

If you ever wished while you were standing curb-side, that you could click a button and a taxi would show up, look no further, just download the Click A Taxi mobile app, and click to instantly call a taxi!

TrustPilot 2

What happens when you click?

Your location is automatically translated into an address and dispatched to a local taxi company to order a taxi. Most taxi companies today have a website where you can go in and do this yourself, but firstly, that is cumbersome and secondly, you need to go to a new site in every city.

Using Kapow Katalyst to create a Synthetic API on top of each taxi company’s portal, Click A Taxi can now get you a taxi, no matter where you are in the world, without you even having to know the name of the local taxi company.

Using this innovative approach, Click A Taxi is the fastest growing mobile app of its kind in the world. It is no wonder since Katalyst makes it so easy for them to expand into new markets without the need to ask taxi companies to deliver an API – which could take months, years or may never happen.

Try them out and you will never be left waiting on that curb-side.

Innovation at work – powered with Kapow Software.

Congratulations to TrustPilot and Click A Taxi, great awards for great innovation.

Authored by: Stefan Adreasen, Founder and CTO

 

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