Today is an important milestone in our mission to make big data more accessible, actionable and affordable to support data-driven decision making. The variety of big data continues to grow exponentially as new data sources and types are becoming available. Blending internal data sets with external data and making it available for business consumers to explore is opening a whole new world of possibilities for innovation and business growth. With Kapow Enterprise 9.3, launched today at Strata Big Data conference in London, we are making more data sources available and supporting interactive data exploration, allowing users to understand the data and act on it very quickly.
Our objective with this new release was to allow organizations to experiment with data. Explore widely used sources and combine new sources, both internal and external, to discover new insights that were never available before. At the core is the ability to quickly test current hypothesis, create news ones and rapidly course-correct in between – all based on relevant data that pricing analysts, marketing professionals, sales executives and other knowledge workers can quickly access and explore.
We’ve enhanced our lightweight data applications, Kapow KappletsTM, to present data from any number of sources in richly visual pages that can include interactive tables and graphs. Users can explore data by dynamically sorting and filtering data so they can focus on subsets of the data that are more relevant or interesting. But in order to make this really valuable, in Kapow Enterprise 9.3, users can take action on the data right away by selecting one or multiple rows of data as input for an action executed by another data integration flow.
For example, the Kapplet shown to the right presents a table with sales leads collected from various external sources. The Kapplet user can select one, multiple or all of the rows and submit them to a CRM system (e.g. Saleforce.com) to create a new lead record. Once submitted the Kapplet will present back the URL of the new Salesforce.com lead record per each row.
To make it easier to quickly build and distribute Kapplets across the organization, we’ve built user management capabilities into the platform, so organizations can start empowering their business users across departments right away without relying on LDAP or Active Directory implementations.
We continue to enhance the data acquisition capabilities of our platform with the ability to rapidly create Synthetic APIs to integrate sources without APIs as well as enhance the utilization of existing traditional APIs with new capabilities to natively interact with web services.
There are numerous ways that global business leaders can harness the power of the new Kapow Enterprise 9.3 big data integration platform. For example monitoring competitor pricing, increasing marketing ROI or generating more sales leads. Contact us today to get started right away!
Authored by: Hila Segal, Director, Product Marketing at Kapow Software – a Kofax Company