Booking our hotels and flights online has never been easier and now more than ever as consumers we are empowered with information that helps us find the best deals. Good news for the consumers but for the on-line travel players it means a very competitive landscape. It means prices must be constantly adjusted and optimized in order to maintain and grow market share and always be one step ahead of the competition.
Jetsetter is in the business of luxury travel focusing on flash sales. Their members have a short period of time to buy a luxury travel deal. They differentiate on price and how they merchandize their offerings. When and how they price they offers is extremely critical for their success especially since they saw a lot of competition come into the space with new players pop up weekly. They needed detailed market intelligence about what was being sold and at what prices at any given time in order to build a more detailed and precise pricing and merchandizing strategy.
Kapow was brought in to monitor competitors’ offers on the Web. This gave Jetsetter the intelligence to know when and how much to price their hotels offers. This fended off a lot of the their competitors, who eventually went out of business. Kapow gave them a strong advantage to rapidly access this intelligence and quickly scale as new competition emerged. By the second year, they pivoted their business and moved into the full price arena and competed with players such as Travelocity and Expedia.
As Shaun Stewart, Vice President Sales and Operations at Jetsetter explains:
“Kapow Software provided us with a leg up in an industry where we had access to all competitors price points. It gave us intelligence to figure out how to merchandize and be more strategic about everything we sold.”
Authored by: Hila Segal, Director of Product Marketing