I just read Byron Deeter’s blog about the explosive growth of cloud computing as illustrated in the Bessemer Venture Partners Cloudscape, and how today the cloud IS the software industry, and how it may just save the global economy with its super-active hiring.
Here at Kapow Software, we are seeing the same growth — and we’re hiring, too — but we look at the explosive growth in the cloud a little differently.
The rapid growth of the number of apps in the cloud (and everywhere else) is creating massive integration challenges with devastating effects:
- Growing numbers of manual inter-application processes suppress growth
- Growing challenge of getting the data you need to understand and run your business
- Growing SaaS vendor lock-in due to obstacles to integration
- Growing delays to serving your customers on mobile devices and other new media
What’s missing from Byron’s excellent overview is the bonding agent, a way to connect all of the apps that businesses and consumers use, whether in the cloud or elsewhere. The world needs cloud integration, a meaningful synthesis of the apps and data in the cloud, a way to find, access, and use relevant information to create value and become more efficient. Without a solution to the cloud integration challenge, the devastation from the cloud explosion will only grow worse.
Just look at this picture. Only a fraction of the apps in the cloud, inside the firewall (on the left), or anywhere else have the same great quality and well-documented APIs as Salesforce.

It’s like the adage that a chain is no stronger than its weakest link: if one app doesn’t have great APIs (like the Salesforce APIs), it almost doesn’t matter if the others do. They all need to work together.
This is why the figure only shows 100% (green line) connectivity to Salesforce for a few other applications; both ends need high-quality APIs for a connection to become green.
The great promise of SOA cannot fix this problem in the cloud, only Kapow Katalyst can. By the unique capability of Katalyst to API-enable any web application as-is, all connections suddenly become green. That’s what I call sudden advantage!

Some may say, “We accept vendor lock-in to solve this problem; therefore, we have no problem. If we run everything on just one platform (like Salesforce) then there are no applications to integrate.” But is that really true?
According to John Engates, the respected CTO of RackSpace, “No One Size Fits All,” and I completely agree. No One Cloud Vendor Fits All! We are not all driving the same model of car or living in the same type of house, and for a reason. In his Five Cloud Predictions for 2012, John predicts that companies will realize the benefits of “mixing and matching” cloud solutions and implementing a combination of public and private cloud and dedicated solutions. He also foresees “the need for more flexibility and interoperability in the Cloud.”
So we absolutely need to solve the integration problem.
This is what we are doing and why we are hiring at Kapow Software.
By: Stefan Andreasen ![]()




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