I recently visited one of our customers who uses Kapow Katalyst to automatically extract and normalize job postings from the career/hiring section of client’s corporate web sites. We actually have several customers using Kapow Katalyst for this type of solution, but this was the first time I heard the phrase “job wrapping”.
To me, job wrapping is a subset of the more general term “web wrapping”, which is a method of wrapping an existing web application, such as a SaaS application integration, so you can control it automatically in a business process such as extracting or entering data, or perform a transaction such as provisioning a new user in the application.
In Kapow Katalyst you do this by building a “script” or “robot” that mimics a human navigating through a traditional web browser. You build the robot by typing in a URL, entering login information and navigating the web app to extract data, perform a transaction or apply a business rule or data transformation. Basically the web application is turned into an API or a structured data feed without performing any changes to the source application and thus eliminating the need for IT involvement.
In the job wrapping example this means you could automatically synchronize data on an external corporate jobs section to increase the likelihood someone will find and apply for the job – all without involving traditional IT methodology.
Kapow Katalyst can live either in the cloud or on-premise, so you can even use it to wrap your internal business application as long as it has a web front-end.
Web wrapping is conceptually a very fast way to connect SaaS and other web apps which is actually one of the fastest growing areas for our technology today. I’ll write more about that in a separate blog so stay tuned.
Needless to say, Kapow Katalyst is the leading Web Wrapping platform on the market.
By: Stefan Andreasen