This is an important step towards growing the understanding in the market of the value of Enterprise Mashups, as evidenced by the quality of companies supporting the Alliance: Adobe, Bank of America, Capgemini, Hinchcliffe & Company, HP, Intel, JackBe, Kapow Technologies, ProgrammableWeb, Synteractive, and Xignite.
Dion Hinchcliffe has written several excellent articles on the OMA and Mashups in the Enterprise over on his blog at ZDNet that would be well worth your time to check out. In addition, consider this article by John Waters on Application Development Trends.
Dion sheds light on the origin of mashups and quite possibly the reason why many view them as lightweight consumer applications: “In decades past, the new ideas in computing originated in the enterprise world and trickled down to the consumer world…. However in the Web 2.0 era… new ideas and approaches are germinating more on the consumer Web… Mashups are example of this kind of hacker-style creation that emerged from the laboratory of the Web… From an enterprise perspective, it gave a lot of people pause to see how easy it could be done (Paul Rademacher’s HousingMaps.com being the original example), compared to the methods used by formal and costly enterprise application integration and service-oriented architecture projects.”
The potential for Mashups in the Enterprise are bounded only by your imagination. If you’re interested in learning more, please check out this webinar on solving real-world business problems to give your workers a competitive advantage with Enterprise Mashups. Also, here is a demo on how to mashup data from multiple websites like Linkedin or Jigsaw to build a sales dashboard that enables sales executives to harvest relevant, valuable web data about existing and potential clients. And lastly, learn more about how Cisco uses Mashups in the Enterprise.
If that’s not enough to whet your appetite for Enterprise Mashups, Business Insights just released their report, The Future of Enterprise Mashups: Demand, challenges and vendor opportunities, where they predict the mashup market will grow from $161M in 2008 to $1.74B by 2013. That’s a ten-fold increase in 5 years!
Alliances like OMA will certainly help to accelerate this to where Mashups will soon be mainstream.
By: Stefan Andreasen