This innovative travel service company uses Kapow to comb 500 sites for the best deals.
Process Automation Solution:
Comparison Pricing/Automated Shopping
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Find the lowest prices and automate the purchase of products
Manufacturers and distributors are looking for any competitive advantage in lean times. Shopping supplier websites around the world for best price, availability and shipping can cut costs, reduce inventory and give a direct lift to your bottom line. Automated shopping with Kapow eliminates the manual labor previously involved in logging in to supplier sites to shop for the best deal among hundreds or even thousands of sites. Now, you can be sure to pay the best price available, 100% automatically.
Featured Customer Success Stories in Comparison Pricing / Automated Shopping:
Challenge
- Aggregate complete and unfiltered travel information from hundreds of travel sites in real time.
- Provide service at no cost to users; rely on sponsored links and ads for revenue.
Solution
- Kapow automates web intelligence with 600+ robots.
- Batch collection runs every few hours. Robot runs are based on frequency of requested routes.
- Provides real-time updates on-demand to confirm current prices.
- User requests are routed to airline sites to book travel.
Results
- Allows users to search almost 500 travel sites and compare results in one legible display. Unlike many aggregator sites, they include major booking engines, national carriers and most low-cost airlines.
- Separates price search from booking process, enabling much more rapid search results.
- Automated web harvesting makes the company's innovative business model economically viable.
Neckermann, one of the leading multi-channel retailers in Europe, keeps popular products in stock and priced to beat the online competition with automated web intelligence from Kapow.
Challenge
- Neckermann lacked fundamental metrics on their own web business and needed a more effective way to check competitor pricing to compete effectively with online retailers.
- An audit quantified the problem, showing SKUs priced too high relative to the competition and out-of-stocks on popular items.
Solution
- With Kapow, the company has automated web intelligence to support competitive pricing, category management and inventory applications.
Results
- Increased service levels and revenue by reducing out-of-stocks.
- Increased revenue resulting from dynamic pricing strategies informed by real-time view of competitor pricing.
Specialty retailer is using Kapow to automate web intelligence of competitor prices on sporting gear.
Challenge
- The company had a poor handle on management of pricing promotions on their own website and no visibility into how competitors were pricing the same or similar products.
- There are 500 high volume SKUs they need to monitor very closely as these products are bestsellers and cause site visitors to buy other products.
- They wanted to monitor pricing on all products, not just the 500 high volume SKUs.
Solution
- They are using Kapow to automate web intelligence for comparison pricing on all products, with a focus on the high volume SKUs.
- They can now monitor their own website for impact of promotions and price changes.
Results
- They are now better able to monitor their own promotions and make timely price changes on their site.
- They can readily see how competitor pricing compares to theirs and make same-day pricing adjustments on their site and in their stores.
- They can see what competitors are selling, enabling them to make more informed merchandising decisions.
Kapow supports this customer's innovative business model by automating data flow between applications, enabling visitors to complete e-commerce transactions from social media sites.
Solution
- Kapow enables a seamless transaction without leaving the social media site. The end user clicks on a banner that opens an online store front showing the merchant's products and allowing the user to purchase.
- When the end user has selected desired items and clicks “buy,” it's a Kapow robot that goes to the merchant site, in real-time, to complete the transaction.
- The end user remains within the social media site and waits to see a confirmation.
Results
- With a best-of-breed web intelligence process in place, the social commerce company is attracting more Fortune 1000 customers.
- Kapow makes it easy to develop automated transaction processes.
- Kapow's method of data extraction is extremely tolerant of website changes and easy to adapt when changes are needed, reducing maintenance time and expense.
A leading provider of branded merchandise is using Kapow to aggregate supplier data from partner sites so visitors to their e-commerce platform can take advantage of bulk discounts and an industry view of all promotional products and pricing.
Challenge
- Their existing platform only offered intra-company purchasing aggregation – so you could receive a volume discount based on orders your colleagues placed around the same time. They wanted to offer a new technology platform that would give users a view into all products, group discounts and pricing in the branded merchandise industry.
- Specifically, they wanted to pull product data from partner/supplier websites into their application to give customers a 360 degree view of promotional products from 1 website.
Solution
- Kapow automates web intelligence from partner sites, with no coding required.
- Robots will be used to complete e-commerce transactions.
Results
- Their customers are now able to take advantage of bulk discounts while choosing from a larger inventory of products. This results in substantial cost savings and improved service.
- Kapow enables them to integrate with partner/supplier applications in an automated fashion, something they couldn't do before.
Online components distributor is using Kapow to track competitor pricing data on the web.
Challenge
- They needed an efficient way to monitor competitor pricing data.
- Manual data monitoring was costly and time consuming.
Solution
- Kapow automated the process of harvesting competitor pricing information.
- No coding was required.
Results
- By tracking competitor prices in real time, the distributor can adjust their own pricing for competitive advantage.
- By offering consistently competitive prices, they've increased revenue and customer loyalty.
Challenge